In The News

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October 3, 2017 – MÜV Brands Announces Franchise Company Launch


MÜV Brands, a multi-concept gym operator announces the launch of its franchise division. Joel Tallman, CEO/President announced plans for a multiple concept franchise offering to launch in October.

To head the franchise division Tallman announced the hiring of Marcus Salim. In his role as Vice President of Franchising Salim will oversee the franchise efforts. “Marcus brings a unique combination of experience in health club operations & franchise development experience” Tallman said. Salim was most recently National Franchise Director for Fantastic Sam’s, a full service salon franchise with over 1100 units. Prior to joining the franchise company Salim was in club operations & management for over 15 years at Bally Total Fitness and others. Salim remarked “I am really excited to bring multiple concepts to the market place. This will allow the developer to provide a wide variety of fitness offerings in their markets”.

MÜV Brands Franchising LLC will offer multiple concepts to the fitness entrepreneur. One offering is a unique boutique concept. MÜV Training, which includes a proprietary high intensity functional strength component supported by heart rate training. MÜV Training facilities also can include MÜV Barre, a proprietary barre offering & MÜV Cycle.

The second franchise concept is MÜV Fitness. MÜV Fitness are full service health clubs that are driven by results-driven systems. These clubs offer a wide variety of amenities including pools, basketball, turf functional training, child watch and many other amenities.

“Our partners are long term operators with a track record of success” said Tallman. “We are health club people dedicated to helping others become successful”. The franchise division launch is the next step in a multi-faceted growth strategy for the company. Along with franchising MÜV is on a growth plan for corporately owned facilities. “Club operations is what we do. Franchising is a way for us to share proven methods with others who want to grow in the fitness industry. We merely teach what we are doing every day in our own facilities” commented Tallman. When asked about plans to expand into international markets Tallman indicated that there was a strong desire to develop partners around the globe.

MÜV recently announced a new corporate facility in Portland, OR which would open in 2018. MÜV brands currently has 22 locations corporately, owned & affiliates, combining both rebranded and newly constructed gyms. MÜV Brands clubs operate in WA, OR, ID, MT, CO and SC.

September 12, 2017 – MÜV Brands Opens New Club in Portland, OR as Part of Nationwide Expansion


MÜV Fitness is opening a 33,000-square-foot club this month in Portland, OR, with a grand opening ceremony planned for 2018. The multimillion-dollar investment will mark MÜV Fitness’ largest entrance into the Portland market. The Portland club is part of a growth phase launched under the umbrella concept created by MÜV Fitness Northwest six months ago.

“There’s an energy and vibe around MÜV Fitness that we are eager to share with the Portland community,” Jeff Carlson, a longtime club operator in the Northwest and Partner of MÜV Fitness Northwest, said in a release from the company. “Portland is ready for something new. We’re shaking things up by bringing a new class of clubs to the area while offering more value for your money.”

Along with the new club, MÜV Fitness has the existing MÜV Fitness located in Happy Valley opened last year. All clubs will now offer MÜV Group X, Les Mills programs, personal training, small group training and boot camps. The newest club also will include a beautiful spa & swimming pool, a 2,400-square-foot turf functional training area, a state of the art cycling studio and group exercise studio.

MÜV Brands CEO/President Joel Tallman, commented on Carlson bringing the new MÜV Fitness club to Portland. “Portland offers MÜV Fitness a fantastic community to make its debut of the new club” Tallman said in a statement. “We know residents are clamoring for a new workout option where they can immerse themselves in a welcome, high energy environment that encourages active lifestyles.”

Tallman describes a significant commitment to grow additional locations in Oregon. MÜV Brands currently has 22 locations corporately, owned & affiliates, combining both rebranded and newly constructed gyms. MÜV Brands clubs operate in WA, OR, ID, MT, CO, SC.

August 14, 2017 – Club Industry’s 2017 Top Health Clubs ranks MÜV Brands No. 31 with $47.1 million, a 50 percent increase in revenue in 2016. For more, visit

Jun 3, 2017 – MÜV Let’s MÜV


Club Solutions Magazine features MÜV Brands in an in-depth article, tracing the brand from concept to current successes. Learn more about the inspiration behind ‘MÜV’ and the team that can boast over 150 years of professional experience in the health and fitness industry. To read the complete article, click here.

From left to right – Jeff Carlson, Joel Tallman, John Burriss

Jan 9, 2017 – Loveland Gold’s Gym makes a MÜV


Thanks to our friends at the Reporter-Herald for the article announcing MÜV Brand’s newest location in Loveland, Colorado. In the article, Loveland MÜV Fitness owner, Lynn Mecham, explained that trainers check in with members regularly to monitor their progress, whether they’re trying to lose weight or pack on muscle. The gym has bought InBody body-composition analyzers, all new free weights, new spinning bikes and other equipment, says Mecham.

“It’s all about giving people more tools, making them more accountable,” she said.


Jan 1, 2017 – MÜV Brands is happy to officially welcome all MÜV Fitness Loveland, CO members to the MÜVment! Loveland Gold’s Gym has debranded and is now officially a MÜV Fitness location.


Jun 30, 2016 – MÜV Brands announced a signed lease to open a MÜV Training boutique concept in the Hazel Dale area of Vancouver, Washington. The 4,000-square-foot boutique gym will be the second standalone MÜV Training location and will join three in-club MÜV Training locations in South Carolina. The new location will feature functional strength-style training with wearable heart rate technology, TRX, cardio, barre, yoga and Pilates. MÜV Brands CEO Joel Tallman recently announced the opening of the 10th MÜV Fitness full-service concept in West Columbia, South Carolina. New MÜV Training and MÜV Fitness locations are expected to be announced in the coming weeks, Tallman said.

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